Crafting culturally resonant narratives for the world’s most iconic brands.

Katseye on People VS Food (Role: Production Manager)

By placing the global girl group KATSEYE in a high-engagement 'Try Not To Eat' challenge on the massive People vs Food YouTube channel, we successfully humanized the group’s brand through authentic cultural storytelling and reached over 18 million views during their debut launch period.

Paramount/Crawl x Crypt TV | Alligator Jaw Simulator (Role: Producer, Account Executive)

Paramount came to us with an exciting objective: do what Jaws did for sharks, but with alligators. My idea was to showcase the power and terror of a gator’s jaw. So we built one out of metal and had it tear up anything that would make a splash. This video was the center piece of a branded social campaign that earned 12.6M impressions and 3.1M views.

Crypt TV’s The Birch Trailer (Role: Creative Producer, Director of Marketing)

Crypt TV’s mission was clear. Become Marvel for monsters. The original Birch YouTube short was the one that started it all. When it was picked up and developed into a full digital series, I was in charge of building all of the marketing assets, including this hero trailer.