BRANDED CONTENT
Advertisements that viewers actually want to watch.
CRAWL (PARAMOUNT PICTURES)
The client wanted to do what Jaws did for sharks, but for alligators. My idea was to feature the strength, danger and ferocity behind the alligator’s most deadly asset, its jaw.
So we built a machine to show off the awesome power of an alligator, and featured it tearing up anything that would make a splash.
My role: Account Executive, Producer
12.6M impressions & 3.1M views delivered
THE PREDATOR (20TH CENTURY STUDIOS)
What hunts the Predator? For this piece of branded content, we had the Predator hijack an ongoing Crypt TV series.
For this production, we engaged one of the best Predator cosplayers in LA and pulled off a fun stunt in just two takes (because we had to)!
My role: Account Executive, Producer
10.5M impressions & 2.4M views delivered
ANTLERS (FOX SEARCHLIGHT)
SFX make-up is a vital part of any monster creation process. Since Antlers was going to feature a unique creature at the core of its story, I wanted to highlight the work done behind the scenes.
We couldn’t show spoil the final creature, but we found a good compromise and even used materials from the original team.
My role: Account Executive, Producer
7.9M impressions & 1.3M views delivered
AMERICAN HORROR STORIES SEASON 2 (FX)
Horror and dolls is a tried and true combination. In partnership with FX, my team created an immersive 360 experience that was basically a digital dark ride through a terrifying doll factory.
We built the environment from the ground up, complete with scary light effects and some deliberate jump scares.
My role: Account Executive, Producer
9.6M impressions & 1.1M views delivered