KATSEYE on People VS Food - Global Talent Integration

Goal: Integrate a global music group into a long-standing YouTube format during a high-pressure PR window. The challenge was balancing the group’s strict brand requirements with the show’s authentic, unfiltered voice, all while managing the logistics of a high-profile external team.

Process:

• Cross Functional Liaison: Act as the central point of contact between internal production, external management, and label stakeholders to align on creative guardrails and talent safety.

• Production Architecture: Develop a precise production workback calendar and on-set "Run of Show" to maximize talent time and ensure 100% asset coverage for both YouTube and social-first promotional clips.

• Logistics & Resource Management: Manage end-to-end physical production, from specialized vendor procurement to overseeing a lean 15-person crew in a fast-paced environment.

Result: Delivered a fan-favorite episode that maintained 100% brand alignment for both the talent and the studio. The video generated 18M+ views, becoming a cornerstone of the group’s PR cycle and driving record-high engagement for the channel.

Alligator Jaw Simulator for Paramount’s Crawl - High Stakes Practical Production

Goal: The challenge was to redefine the alligator as a modern horror icon, mirroring the cultural impact of Jaws. This required translating a high-budget theatrical IP into a visceral, practical moment that could live authentically on social media while maintaining the studio's prestige brand standards.

Process:

• Technical Build Management: Oversee the end-to-end development of a custom-engineered animatronic creature, coordinating between a specialized practical effects vendor and the client’s creative lead to ensure technical feasibility and on-camera magic.

• Location & Safety Logistics: Manage complex location scouting and set-dressing for a high-intensity set, ensuring all safety protocols and prop requirements were met for a multi-faceted production crew.

• Post-Production Oversight: Supervise the post-production pipeline, ensuring the final visual tone met the horror-villain aesthetic required by the studio’s digital marketing team.

Result: The centerpiece video earned 12.6M impressions, driving massive awareness for the film's theatrical release. The project was so successful that it expanded a long-term relationship with the studio, with the custom-built asset becoming a permanent part of the client’s marketing archives.

Crypt TV’s The Birch Trailer - Global Series Launch & IP Expansion

Goal: The objective was to evolve a viral short-form concept into a full-scale digital series, effectively solidifying a Monster Universe from the ground up. As the lead for marketing operations, I was tasked with translating the series' narrative depth into a high-impact trailer that would anchor our global partnership with Facebook Watch.

Process:

• Agency & Vendor Orchestration: Lead the selection and management of the external creative agency, serving as the primary liaison for asset handoffs, technical specs, and creative alignment.

• Creative Direction & Brand Integrity: Provide rigorous creative feedback to ensure the trailer maintained the "Marvel for Monsters" brand identity while meeting the platform-specific requirements of a high-visibility digital series launch.

• Executive Stakeholder Management: Managed the complex approval pipeline, facilitating communication between internal studio executives and external platform leads to ensure 100% buy-in on the final vision.

Result: Produced a story-driven, hyper-visual hero trailer that served as the primary marketing engine for the series launch. The trailer successfully anchored a multi-faceted campaign on Facebook Watch, contributing to the franchise's growth and solidifying Crypt TV’s position as a leader in digital genre content.